Craving Amsterdam

had an inpirational afternoon with the glove queen
11/08/09, 12:36 pm
Filed under: amsterdam street fashion, business, out and about

ines the glove queen was the first person to follow me on @craveamsterdam and i was hooked from the first click to her website

i call her the glove queen cause…..did you check out her website yet?  you will know immediately why i had to meet her. on my mission to meet cool women in amsterdam this tops the list.  i invited barbara from @fashiontweet to join me to come check out the gloves.

we were so delighted to be invited into her gorgeous amsterdam home and sipped on tea while being enlighted by this women’s fabulous life and story.  the one thing she said that resonated right away…”this is a complicated world and i don’t want to live a complicated life”  she makes all her business decisions based on whatever will not complicate her life.  I LOVED THAT!

she just sells online because wholesale is complicated.  her business model is genius and i can’t wait to spend more time with her.  more to come, since we will be featuring her very soon on our website worldwide!  i have to tell the CRAVE world about INES!

how ’bout those new silver gloves i am sportin!

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big announcement…CRAVE comes to Amsterdam!
11/04/09, 8:38 pm
Filed under: business

a dream come true: i want to introduce you to our CRAVE Amsterdam team.  Yes the CRAVE book is coming to Amsterdam and we are on a mission to find the women in this city doing cool things.

On your left is Barbara Barnes @fashiontweet, Melody Biringer (crave creator), Cristina Stoian @kittynel, Isrid van Geuns @ISlinks, next pic down on left Annelies Osinga @styliesh,Athalie Stegeman @athaliestegeman

i am so pumped to work on this project with these awesome women.

check out our new website at:

follow us on facebook at:

or twitter:

stay tuned!!

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i have died and gone to COS
11/04/09, 3:02 pm
Filed under: business, out and about

all i can say is anytime i land in europe again i will find the nearest COS. (H&M’s sister company) it was suggested i check it out by my very fashionable friend Isrid.  the only COS in the netherlands is in the Hague.  i was going to the Hague anyway to hang out with my other uber business guru  friend Suzie from so i told her COS was my mission.  i kinda spent most of my time in COS and had to do a quick drive by to see the beach in the dark.  REALLY got to get back to the Hague and spend much more time there.  it was great to see the Women’s business initiative HQ, if i lived there i would be hanging out there daily.  ended my evening at the meeting even more fabulous peeps.  the famous Jo Parfitt is the leader and it was fun to see her in action.

p.s.  the orange juice in the netherlands is the best i have tasted.  everywhere we go we order one!

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speaking at the new business school/amsterdam
10/27/09, 10:06 pm
Filed under: business

another perk from attending the expatica fair last weekend was i met Suzy Oge! the brains behind Womens Business Initiative in the hague.  she teaches at the new business school amsterdam on entrepreneurship.  when we met up she immediately asked me to speak to her class about my business experience.  i jumped at the opportunity.

so this morning we jumped on the bikes and headed over to the school.  i gotta tell you i am still not used to this bike thing for normal daily life, but i LOVE it!!  we got there in less than 15 minutes and parked at the front door.  whisked hair, patted off cheeks and applied lip gloss and i was ready to rock.

what a fun bunch of very savvy, trendy students.  i just launched into my life story of starting several businesses and not always succeeding, but one thing always lead into another. and then came CRAVE.   it was so much fun talking about the fact i am bringing the CRAVE company to amsterdam now!!!!  it felt surreal after talking about it for 8 years.

i was surprised that no-one in the room was on twitter, so we had a discussion about social media (what else is new?)  seems like the conversation always turns to social media no matter what subject we start with wherever i go.

one student asked me if i considered moving into Shanghai because the asian market is wanting to be like americans.  i thanked him for the awesome idea!

overall no one went to sleep and no one was on their laptops or texting while i was talking so i figured i somewhat interested them.

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I am not a tourist!
10/26/09, 11:51 pm
Filed under: business, out and about

I had a fun time at the Expatica “I am not a Tourist” fair, and met so many cool people that my friend Stephanie Ward (Firefly Coaching) introduced me to.  One in particular was the lovely inspiring Jo Parfitt, author of 20-some books, speaker and coach to help people write their life story.
Jo says. “No matter what you are writing, think of your life story. Bring the personal element into your writings.” no matter if it is a book, blog, newsletter or non-fiction.

Here is the order of composing your piece:
1. Compose
2. Review
3. Shitty first draft
4. Review
5. Edit
6. Review
7. Edit

This is the recipe for writing. (make sure you include all of these things into your piece)
1. Character (s)
2. Dialogue
3. Narrative
4. Emotions
5. Description
6. Scene setting
7. Resonance

This was a huge eye-epener for me.  I told Jo “I never write with a dialogue”, and she bopped me on the head and said “start doing it.”  Not really sure how to incorporate all of this into my lower case style of writing?  Sometimes i have characters, never a dialogue or narrative, emotion?? Yeah, OK on description, got to really think about setting the scene and hopefully people resonate with me…
Whew, I have a lot to learn here.  I keep getting tripped up on when to insert quotes on “he said, she said”.

Do I need to take a writing class or a basic English lesson?

Thank you Jo for the work you do to inspire all of us to get out there and just start writing or making our current content more interesting.

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Jo and Melody                                     Stephanie and Jo